Plunc (Gadget Recycler)

Ecommerce / Tech

A growing startup in the UK that is in the ‘cash for gadgets’ niche. Already doing a few...

Traffic Analytics

From

1931 visits

To

23,842 visits

Increased by

1446%

Go Back to All Studies

A growing startup in the UK that is in the ‘cash for gadgets' niche.

Already doing a few things with their marketing so they were doing well.

But we were drafted in to help with the SEO side – more specifically to bring in some expertise on the link building and help them rely less on paid traffic.

What we did

  Aim was to rank for various terms associated with ‘ipad’, ‘samsung’, ‘iphones’ etc

  We even ended up outranking Apple themselves for a long-tail term associated with iPads.

  Campaign started in Sept 2018 and finished in Nov 2019.

YOY COMPARISONS (2019 VS 2017 AND 2020 VS 2019

You can see 2019 was markedly higher than 2017 (the year prior to us starting the campaign).
By late-2019  we’d stopped building links, but link equity was still compounding and there was still a 20% plus increase in traffic and revenue.

Project Analytics

Before

1931 visits

1,931 visitors and £16K in revenue in 2017 from organic search alone.

After

23,842 visits

Eventually hitting 29,842 visitors and £137K in revenue in 2020.

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