Hunting Niche

Real Estate

This is a client that operates a very high ticket item in the hunting niche.

Enquiry Increase

From

600 enquiries

To

840 enquiries

Increased by

40%

Go Back to All Studies

This is a client that operates a very high ticket item in the hunting niche.

Due to NDA’s I cannot reveal exactly who this is, but, this company sells products to a high-end segment of the North American hunting audience.

Income comes through 2 main sources:

- The central product itself sells from a few hundred dollars to several thousand.
- A subscription service which has multiple tiers up to $300+ per month.

What we did

Reaching out to small ‘mom and pop’ hunting blogs alone was not going to cut it. To reach the right type of audience and get some high-impact links, we wanted to get more creative, and potentially get links with some big organizations associated with the hunting industry or the products around it.

Our ideal customer base isn’t just someone who does it in their spare time – these are enthusiasts who spend a lot of their spare time and expendable income on hunting.

Websites associated with taxidermy, gun rights, gun enthusiasts and even the farming industry were going to get us that, because of the kind of product we were dealing with.

 We worked from September 2020 to Jan 2021, and gained around 26 links.

SEPT 2020 TO JAN 2021

26 links built in total.

Within that, 2 of them were on digital magazines – one aimed at firearms enthusiasts and another at “Country Lifestyle”.

First screenshot above compares a month after the campaign, to a month before our campaign. This is total traffic, which includes organic search, referral, direct traffic and some clicking through from the email remarketing. Does not include paid traffic.

2nd and 3rd screenshots show the increase in revenue and signups. With everything almost doubling across the board.

Project Analytics

Before

600 enquiries

If we just isolate revenue from organic search traffic in the 30 days before campaign started we see 600 leads converted, yielding over $12,000. 

After

840 enquiries

While in 30 days after campaign ended, the site converted 840 users, into almost $17,000 is revenue. 32% increase in revenue. 

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