Online Entertainment Company

Entertainment

This client owned a website that hosted a collection of online well-known entertainment activities, stuff that was for...

Traffic Analytics

From

235,000

To

10 million

Increased by

4156%

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This client owned a website that hosted a collection of well-known entertainment activities, stuff that was targeted for everyone. All free, although users could also sign up to a premium subscription as well. The wider purpose of the company, which was to provide enjoyable entertainment to the wider population, and which had minimal ads on them.

What we did

  Had already hired a link building company, and realized that their paid link strategy was not creative enough and was not yielding anything other than link inserts or guest posts on business blogs. For an online entertainment company, they needed an agency that could get creative with strategy – which is where we came in.

  Client was already handling HARO in-house which was proving successful. However, looking at the actual entertainment activities themselves, we saw these as assets that we could leverage.

  Guest posting was always on the table, however, we wanted a more efficient method of doing this at scale, so we decided to lean more heavily on resource page outreach, as well as tentative outreach.

SEPTEMBER 2020 TO MARCH 2022

Traffic increases were incredible and (full transparency), helped by the client’s own extensive HARO outreach and other PR campaigns.

However, we were very successful at getting .gov and .edu links, as well as some quite prestigious organizations in a few industries where there was some crossover with some niche versions of the entertainment activities we had. This is in additional to the more moderate authority blogs.

Large fluctuations in between as we were trying to rank for a few keywords with extremely large volumes (millions or hundreds of thousands of searches a month), where we were doing “a Google dance” in the SERPs with well-established competitors.

Project Analytics

Before

235,000

Traffic at 235,000 a month (according to Ahrefs which low-balls the numbers)

After

10 million

At the time of writing, traffic is now at almost 10 million visitors a month. (4000% plus increase in traffic) according to Ahrefs.
Value of this traffic is equivalent to almost $10 million. Work is still ongoing so this should continue to grow.

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