This client owned a website that hosted a collection of well-known games, stuff everyone can play. All free, although users could also sign up to a premium subscription as well. Commercial goals were pretty simple – get as much traffic as possible, rank for the biggest keywords associated with these games, and generate revenue based on ad revenue and the premium monthly subscribers.

WHAT WE DID

1. Had already hired a link building company, and realized that their paid link strategy was not creative enough and was not yielding anything other than link inserts or guest posts on business blogs. For an online game site, they needed an agency that could get creative with strategy – which is where we came in.
2. Client was already handling HARO in-house which was proving successful. However, looking at the actual games themselves, we saw these as assets that we could leverage.
3. Guest posting was always on the table, however, we wanted a more efficient method of doing this at scale, so we decided to lean more heavily on resource page outreach, as well as tentative outreach which involved the contact “sharing a game”.

SEPTEMBER 2020 TO MARCH 2022

Traffic increases were incredible and (full transparency), helped by the client’s own HARO outreach.
However, we were very successful at getting .gov and .edu links, as well as some quite prestigious organizations in a few industries where there was some crossover with some niche versions of the games we had. This is in additional to the more moderate authority blogs.

Large fluctuations in between as we were trying to rank for a few keywords with extremely large volumes (millions or hundreds of thousands of searches a month), where we were doing “a Google dance” in the SERPs with well-established competitors.