When it comes to ecommerce brands, it can seem like link building is the hard way of getting traffic. And I’ve had conversation with ecommerce brand owners who would just rather go down the route of PPC to drive traffic…

Link building is one of the cornerstones of search engine optimization.   Search algorithms rely heavily on links to determine rankings. And it’s not just us saying that. There’s a high correlation between a website’s number of backlinks and its performance in search…