1. The priority was to gain large volumes of relevant traffic to maximise the effort they made with content development and on-page/technical SEO.

2. Competitive industry and we were going up against some very big players who held top positions for several years.

3. Topics were on the technical side, so our outreach had to really be up to scratch and personalised to be well received by some of the more lucrative targets.

4. First links came in early March and after only 4 months, saw the following increase in organic search traffic.