PLUNC, UK

1. Aim was to rank for various terms associated with ‘ipad’, ‘samsung’, ‘iphones’ etc

2. We even ended up outranking Apple themselves for a long-tail term associated with iPads.

3. Campaign started in Sept 2018 and finished in Nov 2019.

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You can see 2019 was markedly higher than 2017 (the year prior to us starting the campaign).

By late-2019 we’d stopped building links, but link equity was still compounding and there was still a 20% plus increase in traffic and revenue.

BEFORE

1,931 visitors and £16K in revenue in 2017 from organic search alone.

after

Eventually hitting 29,842 visitors and £137K in revenue in 2020.

GADGET RECYCLER