So for extra context here, we did link building for around 3-4 months in total, but it was split into 3 time periods due to the client having 2 significant overhauls of their website and us stopping the campaign each time. But, you can see the effect above once that link equity did kick in.

They also did not need a lot of traffic. The terms they did need to rank for, were generally long-tail keywords or terms with low search volume – but high buying intent.

E.g. Their top industry term in the UAE, has only 1,600 search volume – this was the key to unlocking very high intent traffic – and dominating this term could mean multiple 7 to 8 figure amounts of revenue on a consistent basis. (Screenshot above showed them breaking into position 9.)