We don’t do one-size-fits-all
Our starting point is always what makes your business unique –
Analysis of Link Profile & Fact-Finding
We analyse your link profile, find out where we should be building links, the strong and weak points, and work with you to understand more about your business and target audience. This helps us immensely with strategy, and we are happy to work with clients closely, to ensure we have understood the business, so we can build the links that are going to maximise results.
Link Building Strategy & Competitor Analysis
Any link building campaign has to start with strategy. We’ll look at what link building tactics we can use, which industries we can get links from, and also what our competitors have been doing (or haven’t been doing.)
Mining data on relevant websites and people is crucial to fuel our tactics. Our team of expert prospectors will trawl the net with various techniques – be it scraping large data sets, manually prospecting via Google, or extracting targeted niche lists from directories – the goal here is to create very targeted lists of sites, and people, where we can get the exact links we need. You’ll also be able to see in real-time as we add these prospects to the list as well.
Outreach & Link Acquisition
We’ll now send very targeted outreach to those prospects. Our team of highly trained outreachers are very skilled in the art of email copywriting and persuasion, and will adapt their approach depending on the niche/website type/person we’re reaching out to.
They also work hand-in-hand with our content team to ensure we keep the editors happy, but also ensure we are very strategic about anchor text placement and niche relevance – so we can create amazing guest post pieces that stand the best chance of being published, but also are capable of driving results.
Everything we’ve learned up to this point, acts as a feedback loop. We want to ensure we maintain link building results and don’t stagnate. So, if we find some industries or tactics are particularly successful, that’s something we’ll learn from and use for the campaign. While if a tactic didn’t work, but we expected it to – we’ll take that back to strategy and with the use of our in-house tools and analytics, we’ll determine how we can improve results for the following cycle.
Sounds simple doesn’t it?
But the key to a good link building service is creating content people want to read, share and link to. The key to doing that is making it good!
Sometimes it’s a case of making the best of content you already have. Sometimes it’s helping you use your expert knowledge of your industry to develop amazing content. Sometimes it’s working with our trusted writers to create the content you need.
But content is king – something a lot of our competitors seem to forget.
The personal touch
We are an outreach-based links building agency.
What that means is we identify the influencers and leading outlets who are most interested in businesses like yours and build long-term relationships with them.
When we have that relationship we nurture and maintain it to make sure you get link building service and brings customers to your company – and keeps them coming.
Total transparency for you
With The Links Guy you get access to a live project tracker which lets you see in real-time exactly what work is done on your behalf.