How it works

Total transparency

How the Links Guy link building service works

We get results

First of all, one bit of jargon – we’re a white hat link building agency. That means that everything we do is in line with industry standards. Using us means you won’t end up blacklisted and penalised by search engines for using shady practices. Believe us, it can happen. This is the Links Guy approach to link building services – what makes us different and what makes us the best. We don’t’ just build links – we analyse everything to ensure that the links we build are actually making a difference to your web traffic and search rankings.

We don’t do one-size-fits-all

Our starting point is always what makes your business unique –


Analysis of Link Profile & Fact-Finding

We analyse your link profile, find out where we should be building links, the strong and weak points, and work with you to understand more about your business and target audience. This helps us immensely with strategy, and we are happy to work with clients closely, to ensure we have understood the business, so we can build the links that are going to maximise results.


Link Building Strategy & Competitor Analysis

Any link building campaign has to start with strategy. We’ll look at what link building tactics we can use, which industries we can get links from, and also what our competitors have been doing (or haven’t been doing.)


Data Prospecting

Mining data on relevant websites and people is crucial to fuel our tactics. Our team of expert prospectors will trawl the net with various techniques – be it scraping large data sets, manually prospecting via Google, or extracting targeted niche lists from directories – the goal here is to create very targeted lists of sites, and people, where we can get the exact links we need. You’ll also be able to see in real-time as we add these prospects to the list as well.


Outreach & Link Acquisition

We’ll now send very targeted outreach to those prospects. Our team of highly trained outreachers are very skilled in the art of email copywriting and persuasion, and will adapt their approach depending on the niche/website type/person we’re reaching out to.
They also work hand-in-hand with our content team to ensure we keep the editors happy, but also ensure we are very strategic about anchor text placement and niche relevance – so we can create amazing guest post pieces that stand the best chance of being published, but also are capable of driving results.


Process Calibration

Everything we’ve learned up to this point, acts as a feedback loop. We want to ensure we maintain link building results and don’t stagnate. So, if we find some industries or tactics are particularly successful, that’s something we’ll learn from and use for the campaign. While if a tactic didn’t work, but we expected it to – we’ll take that back to strategy and with the use of our in-house tools and analytics, we’ll determine how we can improve results for the following cycle.

Content People Actually
Want to Read and Share

Sounds simple doesn’t it?

But the key to a good link building service is creating content people want to read, share and link to. The key to doing that is making it good!

Sometimes it’s a case of making the best of content you already have. Sometimes it’s helping you use your expert knowledge of your industry to develop amazing content. Sometimes it’s working with our trusted writers to create the content you need.

But content is king – something a lot of our competitors seem to forget.

The personal touch

We are an outreach-based links building agency.

What that means is we identify the influencers and leading outlets who are most interested in businesses like yours and build long-term relationships with them.

When we have that relationship we nurture and maintain it to make sure you get link building service and brings customers to your company – and keeps them coming.

Total transparency for you

With The Links Guy you get access to a live project tracker which lets you see in real-time exactly what work is done on your behalf.

Here are more details about the strategies we deploy

Journalist Outreach
Sometimes HARO isn’t enough to get links on big publications. If you have a good newsworthy angle or the right piece of content, we can proactively contact the right journalists, and get you featured or quoted on an upcoming article.

HARO
This is a platform used by journalists at top tier sites like Forbes, Fast Company, as well as medium-sized sites, seeking expert insight for their stories.

Guest Posts
Useful when you don’t have a lot of usable content. I’ll find site owners in your industry (or related industries) that allow content from guest writers. It’s a win-win as they will receive an amazing article and we’ll get a contextual, relevant link.

Resources Pages
These are pages that act as a curated list of content, organizations, etc. that are relevant to their audience.

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