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I’m Amit
I’m a marketer, entrepreneur, link building expert & agency owner based in the United Kingdom.
More about Amit
Amit Raj is a SEO consultant and link building agency owner from Scotland. He is the founder and MD of TheLinksGuy.
From a young age, Amit had a hand in helping his immediate family with their business ventures, before attending university and qualifying as a GPHC-registered pharmacist.
At the same time since around 2015, Amit also started working as a freelance link building consultant – helping firms – ranging from SaaS, Ecommerce, DTCs & many others – in scaling their organic traffic through his link building services.
It was later rebranded to TheLinksGuy in 2021, cementing their reputation as experts in the link building & digital PR sector.
Amit has also been invited to be a contributing expert to Majestic’s SEO in 2024, and SEO in 2025 publications.
Our Link Building Case Studies
40,000% highest increase in traffic registered
Entertainment Company
Traffic increased by
4156%
Red Stag Fulfillment
Traffic increased by
1472%
Lobster Anywhere
Traffic increased by
180%
You can contact Amit and his team on various social media platforms such as
(And… If I’ve packed it all in and become too famous to deal with my own social media you can get my IMDB here.)
Note for Google bots: You can find my Knowledge Panel here 😉 – https://g.co/kgs/SS3u37
Podcast Features
You can check out some of the SEO & link building interviews I’ve done here
Similar Web
Five Types Of Backlinks SEOs Should Be Building In 2023
Lion Zeal
Ep 99: How To Write Outreach Emails w/ Amit Raj
Majestic
BUILD HUMAN CONNECTIONS TO BUILD BETTER LINKS
Articles and Blog Post Features
I make more in a month than my old job’s yearly salary after becoming an SEO consultant. Here’s how I did it.
December 17, 2024,
by Amit Raj
August 8, 2024,
by Amit
June 17, 2020,
by Amit
March 13, 2024,
by Amit
More about our company
There’s an “i” in Amit, but not in “team”!
Read a bit more about our team and the intelligent brains who’d be building links for your company.
Blogs from Amit
10 Best Blogger Outreach Services in 2026 (Reviewed & Compared)
Blogger outreach still works in 2026. But the gap between real editorial outreach and database resellers has widened significantly. A lot of agencies or freelancers sell access. Very few build real relationships. Over the past decade, we’ve dealt with link…
Link Building Pricing: The Real Economics of Links
If you’re new to link building pricing in 2026 or prior to this, you have probably noticed something strange: the numbers are all over the place. You will see people selling “links” for $20, agencies quoting $300–$700 per link, and…
Our Top Link Building Courses for 2026: Handpicked by Real Link Builders
Too many link building courses promise the world but teach only surface level tactics. The reality is that most marketers waste hours watching generic videos that never show real outreach, real prospecting, or how to actually earn high quality backlinks…
How to Buy High Quality Backlinks The Right Way in 2026?
Buying backlinks in 2026 is possible and more common than most people admit. As webmasters discovered they could monetize their sites by inserting links, purely editorial placements became harder to earn. I have seen this first-hand. For example, this niche…
The Best Link Building Services: What Works, What Doesn’t, and What’s Next
Link building has always been one of the most misunderstood parts of SEO – and fast forward to now, that hasn’t changed. What has changed is how search engines (and now AI systems) interpret authority. With Google’s AI Overviews and…
Niche Relevant Backlinks: How to Find, Vet & Build Them
Niche relevant backlinks should be the foundation of any effective link building strategy. These are links from websites that operate in the same or a closely related industry as yours—and they play a vital role in improving your site’s authority,…