Link Building for Finance Niche – 10 Links for our Finance Client

We worked with a client in the accountancy sector, back in 2016, and did a small link building campaign for them, yielding 10 links.

Link building in the finance sector, particularly for clients like Accounts & Legal based in economically significant cities like London, demands strategic finesse, especially when competing against well-funded entities. 

Despite limitations in content flexibility (since the client did not have a lot of usable content at the time), our focused approach on guest posting yielded significant results, demonstrating the impact of quality over quantity in link-building campaigns.

What we have learnt by creating links in the Finance industry:

• The campaign for Accounts & Legal reinforced the value of strategic link placement within a competitive industry. If getting links from the accountancy was going to be few and far between, we have crossover sectors we could reach out to.
• Operating with constraints on content and resources, we prioritized the quality of links, which proved to be a decisive factor in enhancing site traffic and visibility.

How Accounts & Legal significantly improved their online presence

Accounts & Legal specializes in providing comprehensive financial services in London – mainly relating to accounting, tax and business legal services.

Why the client approached us:

Accounts & Legal sought to increase their digital footprint and compete more effectively for organic traffic in the sector, and did not have a lot of time to hire an in-house team or allocate it to content – but needed to give the organic traffic growth a kick-stat. 

The strategy we planned for the client:

Understanding the limitations and the competitive landscape, we focused on securing high-quality guest post opportunities. This targeted approach was designed to maximize the impact of each link, compensating for the campaign’s scale limitations.

The number of things we did for building links for the client:

• Implemented a small but potent link-building campaign, securing 10 high-impact links.
• Navigated the competitive finance sector by targeting guest posts that would resonate with the firm’s target audience and improve search engine visibility. This included the property sector, SME news, sites aimed at freelancers and entrepreneurs and even an employee engagement organization. 
• At time of writing in 2024, almost all of the links are still live (8 years later!). The highest DR link is now a 71, and one of the sites gets over 50,000 visitors a month at current time.

Results

• Website Traffic: Increase from 3,500 to 8,000 visits, marking a 128% growth in website traffic.
• Keyword Performance: Improved keyword rankings significantly, moving from 42 keywords in the top 3 to 84 high-impact keywords in the top 3, demonstrating enhanced visibility and relevance.

Read more about Accounts & Legal’s accountancy firm success story.