Link Building For Health And Wellness – Growing Website’s Organic Traffic by 200%

Have a brand in the health or wellness niche where you’re trying to grow your SEO traffic via link building?

I’m going to share how we helped brands grow their monthly organic traffic – like how we took this fitness news website, from 1 million visitors a month, to almost 3 million visitors a month. 

  • What sets them apart in the industry is their genuine dedication to quality, and the personalised (and creative) approach they take to link building strategy.

    Myself and the brand have been working closely with Amit and TLG’s team for over 3 years.Especially being in the world of fitness and healthcare content, doing link building like this in the correct way, has been a key part in supporting our content, and massive organic traffic growth.
    Kenny Kline
    President of Fitness, Pillar4 Media
Book a call to start outranking your competition today!

Growing Organic Traffic from 1 Million upto 3 Million Visitors a Month with 1500+ Links Built

We started working with this health & fitness news website back in early 2021, and worked with them for 3.5 years, helping them go from 1 million organic visitors a month, to reaching a peak of almost 3 million.

They had been scaling up the site for a number of years, had a strong writing team and editorial process in place, and came to us with a simple goal:

  • Build links consistently to editorial content to improve rankings.
  • Raise overall domain authority which would enable future content pieces to attain higher rankings quicker. 

What we did

  1. Looked at direct and indirect competitors to create link strategy ideas. Not only to get links on the same sites, but also create custom prospecting lists, so we could links on sites competitors didn’t have. 
  2. Fitness was a primary focus. However, we brainstormed many crossover sectors, where we could ‘bridge the gap’ with well written guest articles.
  3. Generated novel link strategy ideas like reaching out to universities, colleges, local government and organizations, so we could occasionally also attain some very rare, high authority links as well. 
  4. The initial stage was to just spread out the links and build them to the content pieces where we could build links most efficiently Later, we adapted and aimed to build links to the most lucrative pages, which also included commercial pages. 
  5. Outreach was split into 2 halves – we had one side of the team doing higher volume ‘skyscraper’ outreach – while another side of the team did higher touch outreach, for the very niche/topically targeted strategies. 

We used a range of tactics from – a “modified” skyscraper tactic, guest post outreach, resource links, resource page links

Results

Links:

Within a period from March 2021 to Sept 2023, we built equivalent to 1500 links within that time. 

Traffic:

We helped the site grow from ~1 million visitors to between 2.5 to 3 million organic search visitors per month

Note: While Ahrefs shows around 2.4 million, it was probably reaching peaks of closer to 3 million, by the end of 2022.  Annually, we know that the client was getting over 30 million visitors per year organically (They didn’t run any paid ads or paid traffic.)

Here’s a monthly comparison between Sept 2023 and Sept 2022 to further illustrate growth between 2022 and 2023.

Using Link Building to Grow Organic Traffic by 52% for a Rehab client

We had a UK-based company approach us in July 2023, which was a rehab information resource, that produced content on alcohol and drug rehab topics. The website would produce leads for the company’s own rehab clinics, as well as other rehab chains that they partnered with. 

At the time of coming to us, they had a link profile of only 20% the size of the main competitor, and their link velocity had become stagnant since early 2022. They had become reliant on natural links, some occasional outreach and directory links.

So the goal here was:

  • Catch up with their main competitors.
  • Acquire links to boost their organic visibility and prevent stagnation. 

What we did

  1. We relied mostly on guest posting via niche-related businesses or UK blogs, HARO outreach and resource page link building.
  2. Mixed in novel strategies to get links to deep pages – e.g. UK councils, churches, GP surgeries.
  3. The client had a lot of on-page/tech work to do – we had advised on high-level to work on items mostly related to EEAT, author information, and site structure.

Results

Links: We secured over 70 links, by late Dec 2023.

Traffic: Initially we saw good traction, from July 2023, leading up to Sept 2023. The graphs above show the whole of Sept 2023 (47k monthly visitors) vs Sept 2022 (31k monthly visitors). A 52% increase on organic search traffic. 

Full transparency – After acquiring 70 links, link building stopped at the end of Dec 2023 as after the Helpful Content update, the site was hit badly and other SEO work had to take over.

The work relating to EEAT, site structure, and refreshing of content had not been fully implemented and we advised it was best to work on that for 2024, to help with their recovery. 

Now in 2024, going into 2025 – Without much link building work (other than redirects and internal links), the site is now starting to recover again.

Book a Call and Start Growing your Organic Traffic Today!