Link Building For the Logistics Niche – 150+ Links for our US Logistics Client

Lets go through a case study where we built over 150 links, for a client in the logistics industry.

Link building in the logistics industry presents unique challenges due to the technical nature of the content, and it potentially being considered as a ‘boring’ industry. Our extensive experience in this field (as shown in our other case study in this industry with GFS) has taught us the importance of strategic, industry-specific outreach.

What we have learnt by creating 150 links in the Logistics industry:

Success hinges on targeting the right platforms and forums that resonate with logistics professionals and businesses. Our approach has consistently focused on enhancing domain authority and relevance, ensuring that each link contributes meaningfully to our client’s SEO and branding objectives.

How Red Stag Fulfillment went from 2,100 to 33,000 website visits

Red Stag Fulfillment, a key player in the logistics sector, specializes in providing comprehensive warehousing and fulfillment solutions. Their business model focuses on delivering exceptional accuracy and faster shipping times, which are critical in logistics.

Why the client approached us:

Red Stag Fulfillment needed to enhance their online presence to reflect their industry-leading services and capabilities. They were particularly interested in improving their organic search visibility to attract more business and assert their authority in the logistics sector.

The strategy we planned for the client:

Our strategy was built around a dual approach: firstly, their in-house team was refining the client’s existing content to maximize its impact and link-worthiness; secondly, we used a heavy focus on building resource links and guest posting, which were aligned with industry-relevant topics and forums.

The number of things we did for building links for the client:

  • Improved the quality and relevance of existing content.
  • Focused on building resource links and creating resource pages.
  • Leveraged guest posting, making up over 50% of our efforts, to ensure niche relevance and enhance industry crossover.
  • Consistently built links from October 2019 to mid-December, achieving over 150 high-quality links.

Results

  • Website Traffic: Increase from 2,100 to 33,000 visits, showcasing a 1472% increase in traffic. These results continued to compound in the coming months as well.
Ahrefs screenshot for logistics client traffic increase
  • Keyword Ranking: Improved from ranking in the top 3 for 64 keywords to ranking in the top 3 for 250 keywords, significantly boosting their SEO performance.
Ahrefs screenshot for logistics client ranking increase

Read more about Red Stag Fulfillment’s success story.