Link Building in Finance Niche – 50+ Links for our Finance Client

We worked with Hybrid New Media, a London-based company that owned a portfolio of websites in the forex and gambling niches. The sites were later folded into Omedia Media Holdings. 

(Note: this is just the parent brand not the website we worked on)

For 3 of their sites in the investment and trading niche, we built over 50 links combined, and the sites were later combined into one parent brand.

Link building within the finance sector, especially areas as niche and challenging as forex and binary trading, requires a highly specialized approach. Our strategy for Hybrid New Media was crafted to navigate the complexities of financial, crypto, and related sectors, incorporating sponsored strategies where necessary to ensure compliance and effectiveness. However, we also use non-paid link strategies as well.

What we have learnt by creating links in the Finance industry:

Our experience with Hybrid New Media taught us the crucial role of strategic sponsorships in sectors where direct financial transactions and high-value investments are involved. Combined with strict quality vetting and appropriate selection of guest post topics – this approach not only enhanced visibility but also ensured that each link was aligned with industry standards and contributed to significant traffic increases.

How Hybrid New Media maximized their market impact

Hybrid New Media specializes in forex and binary trading, operating within a highly competitive finance landscape. The company manages a network of affiliate sites, with particular focus on enhancing their domain authority, and building links to specific user guides.

Why the client approached us:

The challenge was to significantly boost their site traffic and elevate their profile in the densely populated financial trading space. They needed a strategy that could overcome the barriers of a saturated market and drive substantial, valuable traffic to their sites.

While paid strategies were still a focus point, they did not want to lower standards on vetting link quality.

The strategy we planned for the client:

Acknowledging the nature of the finance industry, we implemented sponsored strategies to gain traction within very specific types of audiences. 

We primarily focused on guest posting, with the aim to create crossover topics, which would relate topics like investing, binary trading and forex, with other sectors.

The number of things we did for building links for the client:

• Deployed sponsored link-building strategies that aligned with industry topics and client expectations.
• Concentrated efforts on key sectors like crypto, forex, fintech, and MMO – to maximize the pool of available prospects.
• A quality-first approach to guest post writing – bringing in a writer with very specific expertise in this niche, to ensure articles were highly accurate and to a high standard. Cost was covered by the client.

Results

Website Traffic: Increased from 3,000 to 11,000 visits. After the redirection and consolidation of the 3 websites, this brought the new domain finally to 17,000 visitors per month.

Read more about Hybrid New Media’s finance trading success story.