Many say that link building is the hardest part of SEO. However, with just a little innovation in thought and consistent effort, building good links is easy – as long as you try hard enough.

However, knowing which link building strategies to try out first can be challenging and in an ideal world you want to identify some link building quick wins, to get the campaign off to a flying start. You may have had a long stagnant period of not doing active link building efforts, or maybe it’s going to take a while to get your content in place.

Therefore, at the beginning of any project, there are some “quick-win” tactics that can come in handy. These strategies will get you links very easily and will help you throughout your campaign. Let us look into some of these strategies and how they work.

Link Inserts

These are otherwise known as “niche edits”. Essentially, these are blogs that are open to quickly inserting a link, or simply refreshing and/or updating content in an existing blog. Of course, it is essential to look at the quality of a site and its metrics before getting a link from them. But if it is a good quality site, i.e., relevant to your industry, it can be a nice boost for a campaign. 

Firstly, you will have to gather a list of resources which are similar to your niche, where you can insert your links. You can achieve this by using skyscraper-esque backlink analysis, and extracting the backlinks of articles which crossover with your topics. Or you might simply run Google searches for specific keywords which have some kind of tangential relevance to your content’s main keywords – and then extract those SERP results in bulk. (Here’s an example below showing how we’d leverage an API within Google Sheets, to extract SERP results)

Next, reach out to the website owner and ask if they can include a link to your content piece within their existing articles. Make sure to personalize the email to show you’ve done your research, and explain why your article is worthy of being included. If you’ve done a good job at creating the right strategy idea and your content adds value, or complementary info to theirs, you’ll get some links.

Top Tip: If you are getting a link insert on a site, and you’re able to pick where you can get the link, then there’s a couple of things you can do to get the most bang for your buck.

#1 inbound link equity:

Check the link profile of the website you are looking at, and see which pages have the most inbound dofollow referring domains. Filter out anything with a DA/DR under 10, and traffic under 100 (to filter out junk backlinks). This is the “Best by Links” feature in Ahrefs below.

This way, you will be able to see the articles which have the most referring domains pointing to them. That link equity will then pass value to your link. Of course, it needs to be an article which has some kind of topical relevance to your content piece.

#2 Referral traffic potential:

If link equity isn’t your main goal or is secondary, then you can also go for pages that have the most traffic, either via organic search or social media. 

For organic traffic, here is how you’d do it in Ahrefs. Go to “Top Pages”, filter for your main target country and then go through the list to see which pages have the most traffic. Again, ensuring the page and ideally the main target keyword has traffic. 

The other option is to look for content that has the most social media engagement. This won’t show up on many SEO tools, since they don’t factor in non-organic search traffic. But, luckily tools like Buzzsumo can help. Buzzsumo has a “Content Analyzer” feature. 

Simply, plug in the domain name and then order it by content that either has the most total engagement across all socials, or from a specific platform if you have a preference. 

Bear in mind that often when you’re doing resource link outreach, they may ask for payment. Buying links comes with its own inherent risks and will require very careful vetting if you use paid techniques.

Existing Relationships

You can also consider reaching out to existing partners, suppliers, organizations and/or events you sponsor within your network. They may have a “useful links” page, or a section on their website where it is appropriate for them to mention you, and link back to you. Those can be easy wins and may involve you sending a simple email to someone you already know.

Here’s an example below, where one of the softwares we used in our HR process, reached out for a testimonial. This sounded like a good opportunity we could leverage to get a backlink, and it ended up working in the end.

Unlinked Mentions Link Building 

If your business generates a lot of PR and is mentioned in the media or a lot of sites mention your products or services, you may have articles where you are mentioned, but not linked to. Some media have rules on it, and just don’t link back to you. Or they may have a rule that it could only be a nofollow link. 

However, it is always worth asking. 

Even if its just a nofollow link, is still has some benefit. It doesn’t necessarily have to be that they can only link to your homepage. If you have a compelling reason for them to link to another page on the site, make sure to put that across in your pitch. 

Just keep in mind they may be unlikely to link to a commercial page, UNLESS, the context of mentioning it makes it appropriate. For example, if your company launched a new, innovative or never-seen-before product, or a case study about something relevant to the article – they would be more inclined to mention it.

First, you will have to gather a list of unlinked mentions across search engines, usually through a tool such as Google Alerts. The next step is to reach out to the website owner and ask them to link to you. 

However, this is not as easy as it sounds, when you need to do this at scale. 

It’s not simply just about the brand name. You need to be aware of keywords that will usually be associated with your site to be able to find unlinked mentions. Depending on the size of your brand and its reach, there could be hundreds of these variations floating around on the internet, and unless you use the right keywords, you may just come across page after page of unrelated search results. 

Here’s some search techniques you can use.

Using Google Search: the most basic way to find them, is to just search Google with advanced search operator combination like this.

intext:thelinksguy -thelinksguy.com -twitter.com -facebook.com -pinterest.com -youtube.com

The idea is to simply search for your brand name, while filtering out your own website, and any social media mentions. 

But you need to do variations of your brand name or product name, as not everyone will use the exact same wording. For example, people may use “The Links Guy” or “Thelinksguy” when writing our brand name.

Using Ahrefs Content Explorer + Scrapebox: You can use the Ahrefs Content Explorer feature, to find pages that have mentioned your product, or brand name – and then use Scrapebox to find the pages that don’t link to you. 

Run a search like this inside Content Explorer. 

Then import this list into a free standalone tool created by Scrapebox, called “Free Link Checker”. 

It will then run through the list to find the pages that have linked to you, and which have not. 

So in the example above, anything that says “Not Found” is likely to be a brand mention only. 

There are also a few SaaS products and PR tools such as Semrush, BrandMentions, and BuzzSumo which can monitor your unlinked mentions for you, but that will mean a monthly recurring cost.

The pitch you make to the website owner can be  fairly straightforward, and it’s always best to just be direct about what you’re trying to do. 

However, not all sites will put the effort in to change it into a link, and not everyone will have the authority to do so. So try to pitch the idea that their website visitors/readers would benefit from having a link to the brand that was mentioned, or maybe you have a specific resource that would be worth including. Remember, the value isn’t for you to get a link – it’s for them to give their readers a better user experience. 

We have even asked sites as big as LadBible and it has worked. Here’s an example:

The reason this worked, is because we reached up to an editor that was higher up, rather than the writer. So, it does also pay to do your research at the prospecting stage, and ensure you find the best email contact.

Old Logo Link Building 

This method is only applicable to websites that have rebranded or redesigned themselves. Simply put together, it involves reaching out to other websites using the old logo and asking them to update it. 

First, you will need to compile a list of all the websites using your old logo. There are a few ways you can do this, but doing a reverse image search on Google Images, or TinEye are probably your best options. 

Then, reach out to the website owner and ask them to update your logo from the older version, and link back to you (in case they haven’t already done so). 

Image Reclamation Link Building 

This link building strategy involves reaching out to websites that use your proprietary images without citing the original source (i.e., you), and asking them to give credit. These could be any images- such as infographics, product photos, graphs, charts, and so on. 

Similar to Old Logo link building, you will first have to gather a list of the sites which are using your images. As mentioned, this can be done either by Google Images or ImageRaider. 

Then, you can reach out to the website owners and ask them to give you credit for using your images. Mind you, some brands may prefer to slap a copyright infringement suit on the website using their pictures without credit (or permission), but you could use this opportunity to build a relationship with the owners.

It is noteworthy to mention that for image reclamation as a way to build links, you could also use a technique known as ‘Creative Commons Image Link Building’. 

Essentially, it involves determining which kind of images can be used, and licensing them so that people looking for said images will use them, and credit you with a link.

Here’s an example of someone using one of our images, and crediting us at the bottom.

Finding Broken Links

If you’ve been acquiring links for a while (maybe even earning them naturally), then an even quicker win, is to just find your broken links and get them fixed. 

Most SEO tools have a function like this. On Ahrefs, you can simply click “Broken Backlinks”:

Then you’ll see all of the referring pages that are linking to a broken resource.

You have a few options here:

  1. Reach out, and ask them to link to a different resource on your website which is live. Maybe this is a blog post you had removed in the past. However, you’ll need to spend time launching the campaign and it may take time for them to get round to changing it. 
  2. (Preferably) you just bring back that resource that is being linked to, so that the link is no longer broken. But, if its just not a blog post that you want due to editorial reasons, or the structure of the site has changed completely, then you have the last option. 
  3. Redirect the link. In some cases it’ll be an easy fix. For example, they may be linking to the http version of your site (non-SSL version), and you haven’t yet enforced SSL. In which case you need to redirect all http to https (either within your cPanel or your .htaccess file). Or if its a page which you don’t want to recreate again, then you can do a 301 redirect to a comparable resource. Just keep in mind that it should be closely matched, in terms of topical relevance. If the website is linking to a resource about guest posting, but then you redirect it to a resource about internal linking strategy, then they may wonder why the context is off, and then you’re at risk of it being removed.

Misspelt Domain Link Building 

This process involves finding links from other websites pointing to a misspelled version of the domain, and requesting for the link to be updated to the correct domain. This is a very receptive form of outreach since any website owner will be concerned with the quality of their content, and won’t want to be linking to a 404 page. Essentially, this is an amalgamation of broken link building and link reclamation. 

The first step to doing this is to enter the name of your brand on a keyword typo tool. This tool from Domain Check  is a free tool which works well for this purpose. 

Once you get your list of potential domain typos, gather all the results and then upload them into a backlink checker like MajesticSEO, or Ahrefs Batch Analysis. Now, filter your list to only those domains which have links pointing at them. 

Next, reach out to the websites linking to misspelled domains. Inform them about the right spelling, and request them to update the link. 

Competitive Analysis Link Building 

Competitor analysis at the basic level, involves pulling all the main backlinks for your main competitors and analyzing where they are coming from. If you are offering the same product as your competitors, you might find that roundup pages are particularly lucrative links you can replicate.

However, when you analyze your competitors backlinks, it’s important to keep in mind the context, and the probability that you can get the same link. So some of them may require you to do a guest post, in order to create the right context, or you may need a very specific type of resource for them to want to link.

So let’s assume we have created our link strategy ideas, and have a prospected list. The next step is to gather contact information and then reach out to the website owners or editors.

Next, you need to create that unique pitch about why your website is different from your competitors, or what value you can offer, and request them to link to your website, or allow you to contribute.

Testimonial Link Building

If you leverage this, you can build powerful links to your website that are both niche-relevant, and you likely already have a direct connection you can quickly ask about, rather than it being a cold pitch.  It simply involves reaching out and providing positive testimonials for products and/or services that you are using for your business. You can then have the testimonial published with a link back to your website. 

They may link directly to your website, or it’ll be a standalone page which gives you more space to write about your experience with their product. Either way, they should ideally be linking back to your company’s website.

First, you would need to generate a list of targets, keeping in mind the products and services that you use. However, keep in mind that the site needs to be relevant to your industry, and actually does display testimonials, or case studies. If its not something they actively do, then it’ll take longer to convince them.

Now, once you have your vetted list, you need to reach out and send in your pitch. Sometimes, websites even have dedicated testimonial forms. Make sure that you include specific information about how their tool has helped you and ask if you can submit a testimonial. Make sure to keep it short and concise, and make it clear that you’re an existing customer.

Social Profile Link Building

Social profiles are a fairly low-level link building tactic. Keep in mind that these are mostly nofollow links and they may not help substantially with “link equity”. They act more as pillow links, i.e – they supplement the backlinks that are already being built, and create the foundation needed for a natural backlink profile. 

So, Facebook, Instagram, LinkedIn, Twitter, Medium, Reddit, Pinterest, and so on.

Social media marketing itself, though, is a good brand building and marketing activity anyway –  so it’s always a good idea to grab all your social profiles and have a presence outside of SEO. Social media can contribute to SEO indirectly, as it can amplify the reach of your content, increase branded search and recognition – and increase the probability of people naturally linking to you, as they are familiar with your company and its content.

Strategic Guest Blogging Link Building 

Well, guest blogging isn’t something new, but here’s the thing- strategic guest blogging is one of the easiest and best ways to generate links in 2024, as opposed to the spammy, link-farm guest blogging of yesteryear. One of the most overlooked advantages of guest posting is that it allows you to have a direct conversation with someone else’s audience and/or spread your thought leadership message. Even simple things like responding to the comments left on your post, being shared on the publications socials –  can amplify the effect of guest posting, and get it in front of the right audience.

Keep in mind that strategic guest posting can be a “quick” technique only when you are absolutely certain about the content idea and know the needs of the audience you are writing for. 

For example, when I reached out to Prowly, which is a PR SaaS – I knew there was a crossover between PR and link building, that wasn’t really being talked about as much back then. That was my opportunity to pitch something, and talk about where the similarities and differences are, as you can see below.

Note: I just happened to naturally link to one of Prowly’s content pieces in a previous guest article on Foundr as well, which I used to my advantage. 

To Conclude 

These were some “quick win” methods to build relevant and powerful links to your website. They can be useful if you’re just starting out a link building campaign and need to get links sooner rather than later.

For each of these, it is important to keep in mind that your outreach technique will also be essential for determining success – if you don’t reach out with the right message, it’ll only slow down your results.

That’s an important lesson to keep in mind as well. Link building and SEO is a long term solution. Yes, we can leverage tactics that can bring links in quicker than others – but it needs to be backed up with a well thought out, and sustainable link building strategy.