If you’re like me, you’re always on the lookout for a new and effective link building strategy to build links. 

Because, at the end of the day, link building is still one of the most important search engine optimization factors in bringing in long-term traffic from “good-old” Google.

The thing is, not all link building strategies are created equal. Some are good, some are less so, and some are downright bad.

How can you separate the wheat from the chaff?

Well, I’ve got some good news for you. 

I’ve put together a comprehensive list of link building methods and link building strategies that are all still working great today.

Whether you’re just starting out or you’re an experienced pro, if you’re trying to build more backlinks this list has something for everyone.

Scroll down and check it out!

1. DFY Link Building Services

Here’s the hard truth: Link building is tough, time-consuming, and boring.

Worst yet, there are no shortcuts.

Even if you’re buying links, you need to also vet the targets, and even links that require an admin/sponsored fee, may have some kind of standard or editorial process you need to pass. 

It’s often still all about the quality of the content you produce, and your ability to get in touch with influencers.

That’s why 41% of marketing professionals say link building is the most difficult aspect of SEO.

Why not outsource the process entirely to someone else?

There are a few agencies out there with a proven track record offering complete, ready-to-go link building packages, and many of them are actually very affordable, like TLG. 

You don’t really have to lift a finger, buy expensive link building tools, or spend countless hours trying to figure out the best place for your new links.. They’ll help you determine the top link building strategies you should be focusing on, how many links you need to build, and essentially build high quality links consistently, while your team concentrates on other parts of the business. 

That said, you need to be careful.

Not all agencies are trustworthy, and there’s the odd bad apple in the bunch.

You must make sure that they know what they’re doing. If they don’t have any standards or vetting process, they can build all the links they want, and it may not result in an increase in actual organic traffic or search rankings.

Some things to look for include:

a. Transparency

Most SEO agencies out there will take a very secretive approach to their work. They won’t let you know where they’re getting the links from, and why.

But a true link builder knows that transparency is the best policy. You should be able to see what they’re up to and go over their methods before you hand them an open check.

If they are buying links (which is still a viable strategy), they should still be vetting them and ensuring they’re getting quality links, on relevant websites.

Also, check whether the agency is familiar with the latest guidelines. Google keeps tweaking its algorithms, and penalizing sites that aren’t compliant.

b. A White-Hat Approach to Link Building Strategy

This is an obvious one, but still worth mentioning: You want an agency with a white-hat approach to creating link building strategy.

What does that mean?

Well, the online marketing industry is full of shady characters making a quick buck off clueless clients.  Their work is often of low-quality, they may do low value work like link building via blog comments or forums, and it may even ultimately harm your site.

As for so-called “black hatters”, they’re even worse. 

These people try to trick the algorithm, and will do anything to rank higher, be it using PBNs, hacked links or other questionable link building strategies.

In the end, they’ll only get you penalized.

Stay away from them.

Instead, look for an agency that can generate links by playing by the rules.

They’ll be transparent with you, and their link building strategy will at least attempt to follow Google’s guidelines, or make the link building look as natural as possible. 

Although a side note – technically all link building is against their guidelines, but there is a point at which the link building just becomes spammy, and is just asking to cause a penalty or devaluing of the site. 

c. Long-Term Focus

Another key thing to look for is a long-term focus.

Most agencies will happily build you links today and then quietly move on to the next client.

Sadly, this is not the way to do it if you want to steadily and consistently improve your search engine results. 

Your link profile is a long-term asset, and you need it to be constantly and consistently fed and nurtured.

An agency with a long-term approach will always keep you up to date on the latest link building news. They’re always looking for new strategies, and finding ways to integrate them into an ever-expanding link profile.

d. A PR Approach

Finally, you want an agency that can put out high-quality content.

There’s no point in building links if they don’t last.

Content marketing is what Google wants us to do, and a “PR approach” is key.

Don’t confuse this with only getting links on top tier media or tabloids, but in the sense that they are trying to build relevant links, by establishing relationships with sites that either align with your target audience, or there is some other type of logical relationship between their sector and yours. 

But in order to do this, they’ll likely have to either have a very large list of established link partners, or have a rock-solid outreach process and a great content marketing strategy in place. This will give you the best of both worlds, ensuring that your links are high-quality and that they stay up for good.

2. HARO Link Building (or Connectively)

HARO (now rebranding to Connectively) is a great link building and PR tool.

Short for “Help a Reporter Out,” it’s a platform that connects journalists with experts in the industry, letting them ask and answer questions on various topics.

You can get in touch with journalists to suggest yourself as an expert source for their article, and in return, they might feature your link in their piece.

Given that journalists are asked tons of questions on an everyday basis, this strategy has the potential to bring you a lot of high-quality links.

But HARO doesn’t just end with links.

You can also build valuable relationships with journalists and experts, which can lead to even bigger things, like partnerships and media appearances.

Thanks to HARO, one of my clients got introduced to one of Mark Cuban’s business partners, opening the doors to a life-changing partnership.

HARO link buildidng helped introduce one of the clients to Mark Cuban

The key is to focus on a few key elements:

a) A Rock-Solid Profile

HARO is all about your personal brand, your expertise, and your ability to provide value.

Solid profiles are key to this.

They help make journalists more likely to respond to your queries, and boost your chances of being featured.

b) Ingenuity

You have to stand out from the crowd.

Remember that journalists receive a staggering number of emails from people just like you.

You have to be creative, and do everything within your power to  catch their attention.

c) Credibility

You need to be credible.

HARO is a great tool, but it only works if journalists recognize you as an expert in your field.

That’s why you have to stand out, and it’s also why building an expert profile is so important.

By being extremely active  in your community and building a rock-solid online presence, you’ll become the authority in your space.

Some other ways to increase your credibility include:

  • Real-life stories and anecdotes: Journalists want value. If you can provide facts, figures and data to highlight the benefits of your product or service, they’ll be more likely to feature you.
  • Showing them that you’ve been featured in other reputable outlets: Make sure to list all your achievements, and be as transparent as you can.
  • Links and references: Back everything up with links and references where appropriate, and you can even highlight publications where your content or quotes have been featured to add further credibility. 

Remember;  PR is about building relationships, so be personable.

People want to work with other people, not robots.

For the sake of brevity, I won’t go into too much detail about HARO.

If you want to learn more, I recommend reading “HARO link building: Your complete guide for 2024.

Now one disadvantage with HARO is that you will earn links that have a high domain authority – but they’ll often be links pointing at your homepage. You’ll also have a fairy limited pool of target, as you’ll see the same sites crop up over and over in the HARO media list. So it does have a ceiling. 

This is where other link building strategies like guest posting, and other tactics to get editorial links, will have to be brought in. 

3. Newsjacking

Newsjacking is the process of injecting a relevant message into a relevant news story.

It’s a great way to attract links and attention, but it requires a thorough understanding of what’s trending.

Even though newsjacking has been around for decades, it started gaining popularity in 2012, after David Meerman Scott’s book “The New Rules of Marketing and PR” was published.

The idea is simple.

You find out what people are talking about, and then you jump into the conversation, getting your name out there in the process.

But you need to do it at the right moment.

Remember that product life cycle graph that says all products follow four stages?

Product lifecycle graph

(Image Source)

News stories follow a similar life cycle .

If you don’t jump on it at the right time, your content might be lost in the mix.

graph depicting life of a news story

(Image Source)

That’s why you should always be monitoring trending topics, and then making sure that your take is added to the conversation.

You can use tools like Google Trends, Twitter search, or even Facebook to figure out what people are talking about, and then create content that adds value to the conversation.

If you do it right, you’ll be able to find some hot trending topics that you can jump on.

Effective newsjacking is all about three things: Timeliness, timeliness, and timeliness.

You have to jump on trending topics at their prime.

The right timing will ensure that your content reaches the largest audience possible.

4. Myth-Debunking Content

Debunking myths (or misconceptions) is a great way to attract links and attention.

Why?

Well, it taps into people’s curiosity, and it’s a great way to add value.

It also interrupts patterns.

People have a set idea of what they want, and when you give them something different that breaks their expectations, they love it.

Websites like mentalfloss.com always create a lot of buzz with their content because people love reading something unexpected.

Now, how do you debunk a myth?

The main idea is to look for things that people assume are true, but are not. You can also look for gray areas where people need more information.

Then, you can create a listicle or other piece of content that backs up your argument and adds value to the discussion.

Let’s explore a real-world example:

In the marketing world, everyone thinks that “content is king.”

Derek Halpern, founder of Social Triggers, tapped into belief to create a viral post.

Derek didn’t agree with conventional wisdom and took an alternative stance. He stated that people judge your brand in seconds, well before they read any content.

Based on that argument, Halpern states that design is king.

This post alone has collected over 1,000 backlinks from 287 unique domains.

Snapshot of myth-debunking content getting a huge number of backlinks

But it’s not just about  the argument itself.

The post became so popular because Derek could back up his claims with facts from research and studies.

Clearly, Halpern’s post adds value to the conversation.

When you’re trying to debunk a myth, you must do your research.

Find studies, research, and other pieces of data that prove your point.

You should even try reading alternative viewpoints and then trying to argue why they’re wrong.

If you still think that your point has more value, and you can prove it with data, you’ll be able to create content that disrupts patterns and adds value to the conversation.

5. Link Baiting

Here’s what most SEOs do when trying to build links:

They create a piece of content, build a list of potential prospects, and spam outreach emails until they get a response.

That’s not the right way to do it.

You must be strategic and think of link building as a marketing campaign. That is, you must design your campaign with clear goals in mind, and then create action steps that fit your criteria.

In other words, before you even start creating the content, you must have an idea about where (and how) you’re going to promote it to get quality links.

Here’s where link baiting comes in.

Link baiting is the process of designing content that’s inherently linkable. Instead of going the traditional route, you create material with the sole purpose of getting links.

For instance, take a look at this guide from Backlinko:

Backlinko's guide on Google's 200 ranking factors

It’s a complete list of Google’s ranking factors.

The guys behind Backlinko took the time to research and gather the latest data about Google’s ranking factors.

But instead of keeping this insight for themselves, they decided to create an extensive resource that adds value to the community.

This way, every time someone writes about Google’s ranking factors, they’ll likely refer to Backlinko’s guide.

This is link baiting in its purest expression.

Let’s look at another example from money.com.

Each year, they create a series of awards to highlight the best financial products available. The awards are voted on by users, and they’re very popular (for obvious reasons).

Best cash back credit cards of February 2022

These awards go together with content promotion.

The team at money.com will create a list of nominees, and then try to get these nominees to share the guide on their blogs.

This way, money.com gets links from unique sources while also promoting quality products that they consider worthy of an award.

Link baiting comes in many shapes and forms.

You can go the listicle route, create useful infographics, or use other kinds of data visualizations.

The point is to create content that’s naturally linkable.

You can get more link baiting ideas in our guide: “5 brilliant link baiting ideas to land high-authority backlinks.”

6. The Skyscraper Technique

In a nutshell, the skyscraper technique is about finding content that’s already ranking well in search engines.  Then, you create better content and publish it on your site to overtake these pages.

The skyscraper technique has been around for nearly a decade. And it has been largely abused by digital marketers, so it doesn’t work as well as it used to.

That said, it’s still a highly effective link building tactic for two reasons:

First, it shows you what other people are doing to rank content, so you can do something similar.  It helps you create content that fits your audience’s needs better, because you see what topics are already popular.

Second, it helps you identify link prospects fast. By analyzing SERP-topping content, you can find link opportunities with lower competition.

There are plenty of guides out there that cover this technique in a lot of detail.

There’s no point in rewriting the wheel.

So let’s focus on what you should do differently:

  1. Personalize Your Outreach Process

When “skyscraping,” most people send the same outreach email to all their prospects. They don’t even bother to find out who they’re writing to.

That’s a no-no.

To get results in today’s hyper-competitive world, you must stand out.

And the best way to stand out is to outwork your competitors. If everyone’s sending generic mass emails, you should be personal.

You must put in the work to learn about your prospects and start creating link building strategy, based on those target audiences, and determining the kind of templates/outreach you should be using. 

Find information about their previous marketing activities. Follow them on social media. Or simply try to understand what they do.

This takes time and effort, but it’s worth it. You’ll get better results because you’ll understand your prospects better.

  1. Segment Your List of Prospects Into Tight Themes

Before even writing  your outreach emails, segment your prospects into relevant themes.

For instance, if you’re promoting an infographic about cars, create categories like “automotive journalists” or “car influencers.”

That way, you can personalize the outreach process. And it will help you get better results because your emails will be laser-sharp.

You can also use this technique to shorten your outreach process.  For instance, you can write a general email and make it  relevant to a whole theme.

By doing this, you’ll save time while still getting good results.

On top of that, I’d recommend adding a full line of personalization into every email. This builds rapport, and it makes your email stand out.

The bottom line is to differentiate yourself by showing that you care enough to get personal.

  1. Focus on Quality Over Quantity

Some marketers see skyscrapers and think “quantity.” They spam the hell out of people, and they get short term wins.

But it’s all for naught because these marketers burn their bridges in the long run. People they reach out to will remember them as spammers.

Do things right from the beginning, and you’ll get better results in the long run.

So when using the skyscraper technique, focus on quality over quantity. Reach out to fewer prospects, and actually write personalized emails. 

After all, when you’re trying to get good quality links on relevant sites, those contacts will be expecting to read relevant emails! 

Your outreach process will be longer, but it will work much better in the long run.

7. Claim Unlinked Brand Mentions

If you work for a large brand, claiming unlinked brand mentions is probably the lowest-hanging fruit of all link building techniques.

If you’ve been getting PR for a while, but haven’t actively asked journalists for a link, chances are they’ve mentioned you without linking.

You can tap into this by scanning for unlinked brand mentions, and then asking reporters to add a link.

Tools like  Mention or Google Alerts work well for this task.

These platforms help you monitor your brand online, and they give you alerts whenever someone mentions your brand.

The point is to give journalists a good reason to link to you.

For example, you might have a page which explains a particular point in more detail. Or you may have an internal resource that breaks down a complex topic.

The reason could be as simple as “providing more context.” If there are multiple brands with similar names, it might be worth clearing up any ambiguity.

Bear in mind, some publications may just have a strong policy of not giving external links. 

But if they don’t have such a policy, and As long as you have a good reason to do so, most journalists will be happy to add a link.

8. Publish Original Research

Bloggers, journalists, and editors know that credibility plays a huge role in winning over audiences. That’s why backing up every claim with credible sources is so important.

If you publish original research, surveys, or new data that helps people back up specific ideas, you can attract lots of links.

For instance, take a look at this page from Statista.

As you might see, the page doesn’t have a lot of content. It’s not presented in a particularly pretty way. And it’s not a particularly memorable piece.

Still, that page has racked up over 9,000 links from 3,000+ unique domains.

Ahrefs backlink data screenshot for one of Statista's webpage

The reason is simple: It backs up an idea with original research. And original research is a great way to build links and credibility at the same time.

To create something like this, you can follow a specific process:

  1. Find a Trending Topic

Not all research is created equal.

Before you start crunching any data, you need to find a topic that people care about. If your research is interesting and useful enough, you can attract significant attention.

Getting back to the previous example, Statista gathered information about a popular topic: Email usage.

Many email marketers would be interested in the results of that research, which made it a good thing to share.

To find popular topics, you can use tools like Google Trends or trendingtopics.com. These platforms help you find ideas with lots of search volume.

  1. Collect Your Data

Once you’ve found the right topic, it’s time to collect your data.

You can do it in three ways:

i) Surveys

Surveys are a great way to collect reliable data. You send a survey across an audience and ask specific questions.

It’s much easier than manually gathering a group of people for an interview, and it’s a lot cheaper too.

Tools like SurveyMonkey can help you send out surveys quickly to the right people, so you don’t have to spend hours doing manual outreach.

ii) Research

If a survey doesn’t work for you, there are other options.

You could run a background check on an organization to see how they’re performing. Or you could check out their stock prices to see how they’re doing financially.

If you have a group of target companies, it’s possible to study each one and see how they fare.

This type of research can be very expensive and time-consuming. That said,  it’s one of the best ways to back up your claims with hard data.

iii) Already-existing stats

Take a look at this post from financesonline.com.

Post on project management statistics by Finances Online

They didn’t create all of that data. Instead, they just collected already-existing stats and broke them down in an easy-to-understand format.

This piece alone has collected over 300 backlinks and ranks number 2 for the search term “project management stats.”

Position 2 ranking of a post on project management statistics by Finances Online

The idea is to create a valuable resource which people want to share with their audiences.

If it’s your first time doing this kind of research, you might find it challenging to collect all the data you need.

If that happens, consider outsourcing your project to a freelancer or using freelancing websites like Upwork.

  1. Organize Your Findings

Once you have all the data you need, it’s time to organize it.

To create a valuable resource, you need to present your findings in an easy-to-digest format.

This is one of the most important parts of the process.

If you just dump all your stats into an article, it’ll be too long and uninteresting for people.

For instance, you could create an infographic or a short list.

Infographics are great at breaking down complex topics into easily-digestible bits of information.

Listicles, on the other hand, take a bit longer to read, but they’re also much easier for readers to remember.

Both lists and infographics are valuable resources which people love to share.

  1. Promote, Promote, and Promote

Once you’ve got your study in place, it’s time to promote it.

You can use all kinds of platforms and strategies: Guest posting, getting press coverage, and social media.

You can also use press release promotion services like Newswire and eReleases. These companies have a strong online presence and can help you reach a large audience.

The bottom line is that you can’t expect your studies to be successful if you don’t promote them properly.

Staying organized and working hard is what makes a link-building campaign worthwhile.

9. Podcast Interviews

Podcasting is HUGE.

Nearly 8 out of 10 Americans are now familiar with podcasting, and 41% of them listen to a podcast every month.

You can use this exploding medium to improve your link building efforts.

For example, imagine that you manage to interview LeBron James.

If you’re an NBA fan, this would be huge. You’d probably listen to the episode in full and share it with your friends.

But that’d be just the beginning.

Many journalists, editors, and bloggers would talk about your interview and give your post some extra promotion.

You could even get a “guest post” on a major news site without having to do anything apart from organize the interview.

Besides, that interview would probably attract many new listeners.

Those listeners would then become your audience and you could use them to promote future content.

Of course, this is an extreme example.  .

But if you manage to land an interview with a big-time marketer.

Or even an up-and-coming one who’s on the cusp of breaking through.

It would be a huge achievement and one which might boost your link building campaign.

The question is: How can you land a podcast interview with a big name?

Some tips include:

  • Show why they’re a perfect fit:  When you’re pitching a podcast, you have to show why your guest is a perfect fit. If you want to interview a dentist, for example, you must show why your audience is particularly interested in dental care.
  • Do your research: The more you know about the person and their work, the better chance you have of getting an interview.  You could use social media to find out interesting facts about them and include these facts in your pitch.
  • Leverage your connections: If you have strong connections with a famous marketer, you can use these to open doors. For example, you could contact their assistants and PR teams and ask if you can schedule a meeting.
  • Be persistent: Most guests are contacted dozens of times before they agree to an interview. You can’t get disheartened when you hear “no”. Instead, keep trying until you find someone who’s right for you.
  • Use proof:  If you’ve previously interviewed other marketers who are well-known, let your future guest know this. It shows that you’re capable of creating valuable content and that you’re a valuable source of information.
  • Show what’s in for them: Guests want to know what they’ll get out of an interview. They don’t usually invest their time in useless exercises. You should make it clear how the interview could help them.

At the end of the day,  podcasting is a great marketing tool. It’s much more intimate than other mediums and you can add value to your campaign by using it properly.

If you do it right, you’ll get much more than just a few links.

10. Guest Posts on Shoulder Niches

This is a pretty standard link building tactic that everyone knows, but it is still nevertheless a highly effective one, despite any previous murmurs of “guest blogging is dead” over the years. 

The key thing is to ensure you’re guest posting on quality sites. 

Where people tend to go wrong is they only look within the vicinity of their own niche, exhaust all the opportunities that do accept guest posts, and then either give up, or pass on anything they don’t deem relevant enough. 

When in fact, you need to start looking at shoulder niches – i.e. sectors that crossover with your industry. And these link building strategies might be uncovered once you start doing some in-depth competitor analysis, and see that they have picked up links from certain sectors.

For instance, let’s say you are in the home building niche. You don’t just want to get links in construction news sites, or real estate news-  but also look at things like home & garden magazines, reach out to home insurance companies to see if they need guest post content, or even moving & storage companies. 

You’ll often find that in those shoulder niches, that even though their audience is not exactly aligned, there is some audience crossover, and that commonality can be aligned in a blog post. 

All that’s left is to send compelling guest post pitches to the companies in those niches, and suggest a guest post idea that “bridges the gap” between their audience, and your topic expertise. 

And let’s say they don’t accept guest posts, or the guest post idea you had didn’t really resonate – we’ve often found it still opens up the lines of communications and leads to something else. 

For example, they may simply want to link to some other resource you have, they may want to set up an ABC link exchange, or there may be some other kind of business partnership that could come of it. 

When it comes to doing link exchanges, just be aware of the etiquette around inserting links in your guest posts (since some editors will have guidelines about what you can or can’t link to), and just ensure things don’t develop into an obvious pattern of link schemes. Picking the right link building agency will be crucial if you want to navigate this area in the right way. 

11. Resource Page Link Building

Resource page link building is a particular favorite here at TLG. 

Now, it isn’t always suitable for every client, but if you are in the right niche, have a particular type of business, or content that is highly valuable to a large enough audience – this is where resource pages come into the picture. 

Resource pages are curated lists of links that are aligned with a particular niche or industry. The idea is that you approach site owners (or whatever the relevant contact type is) with your value proposition (be it the content, tool or whatever else the audience reading that resource would have an interest in), and pitch to be included. 

Here’s an example of what one might look like:

Example of resource page link building strategy

This is a resource page on a DIY woodworking blog, and they have a page with a bunch of external links. They have curated other woodworking websites. Further down they’ve even linked to specialty stores, training centers for woodworking, amongst others. 

You’ll find such pages have a pattern within the title or URL, like “links”, “resources” or “useful resources” or variations of those. Which means you can use those as part of your prospecting to find more resource pages. 

For example:

Woodworking inurl:links

You will have to think out of the box so you can expand the pool of targets you can collect. So in this example instead of just sticking to the keyword “woodworking”, you may want to run a search like:

carpentry inurl:links

12. Broken Link Building

Broken link building is a bit of an oldie, but a goodie – if it’s suitable for your site. 

There are a few ways of doing it, but the basic idea of it is reaching out to pages that have a dead link on their page, and asking for them to replace it with a similar resource (often your own). 

This helps them, as it is good SEO practice to not have broken links on your website – and of course, by replacing that broken link with your live replacement, you get the benefit. 

Many do see broken link building as a bit of an outdated, dead tactic  – but it can still work. The challenge though, is that over many years, a lot of the older websites have had their broken links fixed. Because, you guessed it, someone already reached out and asked them to replace it. 

A lot of businesses, and the larger editorial sites do generally maintain good housekeeping of their website, so you may not find a lot of opportunities, but they are still out there somewhere. 

In fact, I’d say the broader your niche and spectrum of content you cover – the more likely broken link building strategy is going to work for you. 

We have a client that is a fitness news website, and we still find some room for broken link building strategies. The reason is that there is always going to be a nutrition, diet or fitness article somewhere, that ends up going down, or the site goes offline. That dead page will then have broken backlinks- and we’re likely going to have an article that can act as the replacement for all those links. 

But in contrast, if you are in a very niche industry where the pool of competitors is only so big – it’s less likely that many dead pages will crop up as frequently. 

Pro tip: One alternative to this, is to find a really highly linked article in your niche which you know used to exist, and then scraping the list of their now dead links. Create a content piece which is inspired (but not plagiarized) by the original, and you can then reach out and ask all of those links pointing at the dead page, to now link to your live version of that topic. 

13. Blog Post Focused on Providing Value – You Need to Detach From the Results

Most marketers focus so much on getting the link and they forget that links are the aftermath of value.

People don’t link to bad content.

They’ll often link to something they’ve been helped with, or something they’ve found very useful.

No marketing strategy can guarantee you success.

But if you create content that provides value, then you’ll optimize your chances of success.

This might sound rather simple,  but it’s something that many marketers forget, and why they can sometimes find it’s hard to build links. 

They obsess over getting their content in front of as many people as possible, but they forget the most important thing: Their content has to be useful.

Every time you release a new post, try to detach yourself from the results.

Put your ego away and focus on the value that it could provide to your readers.

If you do this, then you’ll optimize your chances of success, both in terms of content engagement, and  your success when you do outreach as well. 

Link building is an important part of most digital marketing campaigns.

Today we covered what effective link building looks like and the different methods available.

If you implement the advice provided in this article, there’s a good chance you’ll see improvements in your link building efforts.

The good news?

You don’t have to implement all these strategies at once.

Simply pick one, implement it, and wait for the results.

Do this repeatedly until you start seeing an improvement in your efforts.

Then move on to the next strategy.

Success isn’t about perfection. It’s about action.