1.  Had already hired a link building company, and realized that their paid link strategy was not creative enough and was not yielding anything other than link inserts or guest posts on business blogs. For an online game site, they needed an agency that could get creative with strategy – which is where we came in.

2. Client was already handling HARO in-house which was proving successful. However, looking at the actual games themselves, we saw these as assets that we could leverage.

3. Guest posting was always on the table, however, we wanted a more efficient method of doing this at scale, so we decided to lean more heavily on resource page outreach, as well as tentative outreach which involved the contact “sharing a game”.