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Resource page link building is one of those truly timeless tactics.
Link builders were doing it in the 90s before Google was even a thing – and even now in 2024, it’s still a very effective technique.
Building relationships and trust as a business is extremely crucial, especially with your audience and the top players within your industry.
With this trust comes credibility and authority, which also build your network and business relationships. This applies to your website and its backlink profile as well.
The internet is filled with web pages with broken links. While this primarily has poor SEO, and UX implications to these websites – it also provides an opportunity for others to replace the broken link with their content.. making broken link building one of the most popular strategies in the industry.